Safeguarding your brand’s
most fragile asset : Customer Trust
Per industry reports, Bot attacks also grew by many folds in 2021, and the D2C sector was one of the highest targeted sectors. Bot attacks were not only faced by digital-native D2C houses, but also by traditional brick and mortar outfits moving online. In addition to this, the end-user experience delivered on D2C websites could significantly impact Google SEO rankings of these sites, which means that tech organizations within every D2C company have a lot to juggle with daily.
In this session, Akamai leaders will share their insights on how D2C companies can protect themselves against sophisticated and costly cyber-attacks, manage bot traffic better by leveraging Akamai’s directory of over 1500 bots and safeguard any D2C brand’s most fragile asset – customer trust.